Catalyst for change · Singapore
Organisations change when people take ownership.
We help leadership, culture and service teams gain new perspectives, align around a common purpose, and move from insight to meaningful action.
01 · Leadership
Grow leaders who set direction, model the culture and develop the people around them.
02 · Culture
Shape organisation and culture so the everyday experience matches what people say they value.
03 · Service
Elevate service and customer experience across the moments that build trust.
Four practices, one belief: people move organisations.
Practice indexLeadership
Capability development for leaders who carry the change.
Developing leaders who lead with trust, accountability, and purpose — building the judgement, presence and habits leadership teams need to guide their people.
Organisation & Culture
Culture that holds under pressure, not just on the wall.
Aligning people, culture, and strategy for meaningful change — surfacing the human dynamics behind culture and turning them into practices a team can live by.
Service & Customer Experience
Experience shaped by the people who deliver it.
Creating cultures where service is experienced, not simply instructed — designing service journeys and the frontline behaviours that make them feel consistent and human.
Facilitation & Strategic Conversations
The room where a group finally leans forward.
Bringing people together to think, connect, align, and take ownership — facilitated conversations that give teams space to decide together.
Our approach
The change happens in the room.
Organisations do not change because people are told what to do. They change when people gain new perspectives, align around a common purpose, and take ownership of meaningful action.
As a boutique consulting practice, we work closely with working committees and key stakeholders, going beyond frameworks and processes to understand the human dynamics behind change — the mindsets, relationships, emotions and behaviours that quietly decide whether change truly takes hold.
Areas of expertise
We work across the industries where people, service and culture carry the brand.
- Aviation
- Hospitality
- Engineering
- Retail
- Luxury Brands
- Education
- Professional Services
Trusted by organisations across industries
Managing Consultant
May Li Geoy
With more than 20 years of experience in leadership development, service excellence, customer experience and organisational development, May Li partners organisations to create meaningful learning experiences and sustainable change — meeting people where they actually are.
Let's start a conversation.
Every organisation's journey is different. We would be delighted to explore how Vines Consulting can support yours.
mayli@vinesconsulting.com.sgStudio
May Li Geoy, Managing Consultant
59 Ubi Ave 1, #04-14
BizLink Centre
Singapore 408938
Catalyst for change